Firedove Technology is made by some of the same folks who made Vitreous.
Vitreous as described by the Spokane Journal of Business is “a digital mirror display that can access the Internet or content from a user’s smartphone.” The product promises to make getting ready in the morning a unique, entertaining, and informative process by brining information to you in a more seamless and transparent way.
Building a product is difficult. After many other inventions made by the team that works on Vitreous (and part of the Firedove team), we have learned how to effectively address the problems and challenges that come with putting together a hardware or software solution.
Perhaps the best lessons we’ve gained from experiences like these is that to create something amazing you need to start with bare-bones functionality (otherwise known as a Minimum Viable Product, a.k.a. a MVP) and increase functionality after the initial set of features are working flawlessly. Starting small and then expanding as new features become necessary saves us from trying to create a product that is unnecessarily complicated, unmanageable, and potentially even undesirable for our customers.
We don’t assume that the final product is going to be a creation of something entirely from our own imagination. The product will be refined by our customers using the device, explaining how they use it, and providing feedback.
We could arbitrarily add a toaster slot to the Vitreous to allow you to make part of your breakfast in the a mirror, but that idea isn’t supported by any compelling customer narrative. Maybe customers will want something that is capable of helping make their breakfast and we will implement that feature, but until we have the hard data to support that notion we will focus on improving our existing feature set.
At times, designers of all industries will attempt to build a project that simply outstrips the needs of the clients. Sure, a website that works with Google Cardboard is exciting, for example, but it may entirely miss the majority of visitors because they only use desktop computers to visit the website.
Ignoring the customer narrative can hurt and even kill a business. Instead of focusing on making one product, service, or offering really great, a business might overextend itself and make a product that’s only accolade is that it does a lot of things poorly.
Steve Jobs has been famously quoted saying ““It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” And this is true. A dash of innovation and imagination is required to initially build a business or product, but how people use that product or business is something you cannot entirely control. Even the best UX may result in customers utilizing the service or product in ways that were not originally planned.
Your business is a product of innovation, observation, and instinct. By incrementally adding in hardware and software solutions that address real customer needs, you’ll spend less cash and time trying to reinvent the wheel, and instead spend time predicting, watching, and adjusting to how the wheel rolls.
We build thoughtful and innovative products. We watch how the wheel moves and create pathways to accelerate its speed, ramps to give it a boost into the air, and even an axle to help pivot.
Customers are the wheel. They ultimately decide where the market is going and what they want to support. Instead of trying to reshape their expectations as to what a wheel is, we try to make pathways that support the motion of the already rolling wheel. Firedove can bring this level of thoughtfulness to your next project.
P.S. Vitreous is live and well. We are still working on it and hope to bring it to customers soon. Keep up on all Vitreous developments @ www.DCIASM.com